Within Tea Logo Design
Clean and organic design for tea that tastes great and improves your health.
The owner of Within Tea came to me in search of a logo and branding for her new product. What makes this tea different is that it has a range of flavors that each have their own health benefits. The vibe of the logo needed to personify health, wellness, and nature.
Step One
Logo Concepts
To get started I developed a set of 4 logo concepts. At this stage, we were still exploring color palettes so I created these concepts in 4 color stories so we could discuss not only what logo styles spoke to her, but what colors were reading well.
Step Two
Creating a Brand Pattern
One of the requirements at the beginning of the project was to create a pattern to accompany the logo that could be used on print designs, marketing materials, cups, and packaging.
Step Three
Final Logo Direction
After a few rounds of revisions and playing with some variations, the client decided on a final logo direction. This design felt on-brand and captured the essence of the tea itself – wholistic, natural, and accessible.
Step Four
Flavor Color Stories
Along with the main logo, we needed to create some variations for the different tea flavor within the product range.
