Sitemap & Navigation Structure
With web property as large as this, mapping out the site navigation, link structure, and navigation organization was crucial to planning the execution of the site. This phase was extremely collaborative and interactive with the client to identify lead gen streams, SEO value pages, and different persona journey paths. They had 4 key personas they wanted to cater to: businesses looking for candidates, job seekers, military professionals, and recruiter candidates. In order to give a unique, tailored experience for each I identified the goals, motivations, and needs of each persona and mapped out journeys that would cater explicitly to them.