At the beginning stages of the project, the President of the Georgia Tech Foundation and the other stakeholders looked to us to help them bring their website not only to the present, but into the future. My challenge was to break down their goals for the project and figure out how to execute them in the most modern presentation (worthy of Georgia Tech, go jackets!).
Beyond a fresh and modern design, GTF had some strategic goals for their site:
- Make it easy for people to access all donation points for the Foundation
- House all financial documentation and resources for full transparency
- Show the direct impact the funds managed by the Foundation have on Georgia Tech
- Allow the Foundation to post quarterly featured stories to keep donors and alumnae up to date on the latest happenings