Integration into Payment Portal to Increase Program Enrollment
As an opt-in sustainability program, it was important to us to be able to access the Financial card clients at multiple touch points to educate and ideally enroll them into the carbon neutral program. One method we executed was placing ads within the client’s payment portal. This would be served to a target audience of small businesses who were not currently enrolled in the program. Launching this initiative required user journey mapping, ad creation, and a conversion-focused landing page design.